Preparing clients to master print and broadcast
interviews, in-person appearances, and video talks

Whether your interview is one minute or one hour long, Chroma will give you the skills to make your message resonate. You may be a media darling or a newbie, a pundit or a hermit: Whatever your starting point, we’ll have you ready to handle each question nimbly and memorably.

See our blog

Why Chroma

You wouldn’t take skydiving lessons from someone who’s never parachuted out of an airplane.

At Chroma, you will train with our principal,
Lauren Daisley, who has over a decade of experience as an interviewer and interviewee at the national level. Daisley knows first hand how to professionally and personably make a point that sears through the media clutter – and sticks.

Extensive work in radio, TV, and print paired with careful study of the industry makes her the ideal media trainer to give you the technique necessary to achieve your messaging goals and come across beautifully in every medium.


Lauren Daisley always brings all her cards to the table: creativity, professionalism, and a drive to provide her clients with an exceptional level of service. Once clients have had the experience of working with Chroma they’ll certainly come back for more.”

Kristin Clifford
Partner, Finn Partners

I can’t recommend Chroma highly enough. Lauren Daisley worked for me for two of my books, and—on top of the many ways she was able to help me promote them—I think she cared about my success as much, or maybe more, than I did.”

Bill Lane
Speechwriter for Jack Welch for twenty years, and author of Jacked Up and Losing It. Several appearances on Fox Business, MSNBC London, CNBC, and numerous network TV and radio shows

Services

All our services include

Tailored Training

Tailored Training

Based on your needs and experience.

Extensive Prep Work

Extensive Prep Work

Your practice interviews will be at least as informed as your real ones.

An Emphasis on Practice

An Emphasis on Practice

You will learn by doing.

Our Own Equipment

All Our Own Equipment

You won’t have to bring anything but yourself. We have all the necessary equipment.

Simple Pricing

Simple, Per-Session Pricing

For individuals or groups.

HD Video

HD Video

A high definition video file of, and link to your best practice interview.

Post-Session Feedback

Feedback

A post-session, written evaluation full of comprehensive, actionable feedback.

Telephone Refresher

Telephone Refresher

We give you one telephone refresher up to a year after your training to keep your skills sharp.

Menu

We work in person, by phone, and via webcam.


Half or Full-Day Session

Half or Full-Day
Sessions

  • From-the-ground-up, comprehensive training for interviewees of all levels
  • Video-recorded practice interviews for in-session playback
  • In-session feedback on practice interviews
  • An edited video of, and private link to your professional-level interview with us
  • Voice coaching, as needed

One to Two-Hour Session

One to Two-Hour
Consultations

  • Basic or refresher training
  • Practice interviews
  • In-session feedback on practice interviews
  • Tips on best vocal and speech techniques

Periodic Sessions

Ongoing Weekly, Bi-Weekly, or Monthly
Training Also Available

Solutions

Producers want to see/hear tape of me before they’ll book me, but I don’t have any.

After your half- or full-day session with Chroma, we will provide you with a high definition video of, and private link to your best interview with us. It will be the right length and format to send to producers, and will highlight your strengths.

I’m nervous to talk to the media.

Nerves are natural; they just need to be harnessed to ensure that you perform at your best.

Chroma will leave you fully prepared to nail your interviews and fully informed about anything technical you might need to know.

You’ll have both the hard skills and the well-earned confidence to overcome any nerves.

I’m not sure I need a media trainer at all.

You absolutely do. Sure, you could make your way through without one, but not hiring a media trainer is an epic missed opportunity—professionally, personally, and possibly financially.

Media appearances and interviews are a huge investment in your brand and your message. You owe it to yourself and your work to make sure you can nimbly and winningly handle any question that comes your way.

My topic is kind of highbrow/technical and I don’t know how to talk about it in layman’s terms without seeming hoity or dumbing it down.

There’s a way to speak conversationally without diluting your message.

We’ll teach you how to frame your points so they’re both relatable and smart.

See our blog post on this subject.

My look may not be, shall we say, camera ready.

Having character is good. Presenting beautifully in an interview isn’t about seeming Photoshopped.

We’ll advise you on styling so you look like yourself on an extraordinary hair/clothing/make-up day.

People tell me I ramble.

We’ll suss out whether that’s the case or not.

Either way, we’ll have you ready to make your point powerfully and succinctly.

The way I sound isn’t doing me any favors.

According to a study by Quantified Impressions, your voice is twice as important as the words you choose. It may not be fair, but if your voice is weak, raspy, child-like, shrill, or nasal, your likeability diminishes and your message is much more likely to be dismissed.

This is very fixable.

We’ll work with you to achieve your maximum resonance and vocal power so that people are drawn to what you’re saying. We’ll also train you to omit filler words such as “you know,” speak at a natural pace, and choose inflections that drive your point home. Sounding strong and at ease, your voice will be an asset, not a liability or a distraction.

Read our blog article about this.

I don’t want to seem too scripted.

We don’t want you to either, and we’ll make sure you don’t.

For audiences and reporters alike, nothing is less convincing than hearing someone who sounds like he or she is reading lines.

We’ll teach you to make your points stick while coming across as you on your best day.

When an interviewer disagrees with me, I’m not sure how I can respond without seeming either obstinate or cowed.

In most cases, you’ve been asked to do an interview because the reporter or host finds what you’re saying valuable.

In bookings where the conversation will be more like a debate, we’ll work with you to bring out your most cogent arguments while maintaining your authority, equanimity, and sense of humor.

I feel pretty confident, but I want to make sure I completely nail it in the few minutes I’ll get to talk during an interview.

At Chroma, we’ll use our editors’ minds and our producers’ expertise to show you how to get to the core of your point skillfully and without hesitation.

Our training gives you dexterity and punch to make your message land in the short time you have on air or with a reporter.

Lauren Daisley

Principal

Lauren Daisley has appeared as an on-camera commentator for CBS Sunday Morning; hosted on WNYC, SiriusXM, and WQXR; and voiced the national show, NOW on PBS. Her national and international media appearances include MSNBC’s NewsNation, Q on the CBC, and Ireland’s Newstalk Radio.

Lauren has interviewed Maya Angelou, Kathie Lee Gifford, Hoover Institution Fellow Kiron Skinner, jazz pianist Geri Allen, and Lawrence Norden, Deputy Director at the Brennan Center for Justice, among many others. Her writing has been published in outlets such as Newsday, Salon, Parents, and The Morning News—where she is a Contributing Writer.

Before spending two years as a Senior Publicist for the media placement division of Ruder Finn, she was one of the original producer/writers on Public Radio International’s Fair Game, for which she booked A-level guests, wrote and voiced segments, and conducted interviews.

In addition to being the announcer on NOW, Lauren has voiced audio tours for The Metropolitan Museum of Art and The Cleveland Museum; introduced audio books for Simon & Schuster; and narrated a Columbia/Legacy documentary. She is a graduate of the Drama Department at New York University’s Tisch School of the Arts.

Contact

Based in New York,
serving clients worldwide

O (917) 541 2227

lauren@chromamediatraining.com